We’re thrilled that last week, another fashion house announced that real fur and exotic animal skins will no longer be used in their collections.
Chanel, which is currently under the direction of renowned designer Karl Lagerfeld, have joined an increasing number of fashion brands in banning fur from all future designs.
A spokeswoman for the high fashion house stated that "We are continually reviewing our supply chains to ensure they meet our expectations of integrity and traceability. In this context, it is our experience that it is becoming increasingly difficult to source exotic skins which match our ethical standards." Although their statement focuses on the boycott of exotic skins, they’ve assured that the new protocol also applies to real fur.
No stranger to faux; Chanel's Autumn/ Winter 2010 collection used faux fur.
The news comes just months after the first ever fur-free London Fashion Week took place in September 2018.
Following a pre-show survey, The British Fashion Council (BFC) found that no designers exhibiting at the event would include real fur in their collections. The BFC stated that “Survey results reflect a cultural change based on ideals and choices made by designer businesses, international brands as well as consumer sentiment but also encouraged by the stance of multi-brand stores who are moving away from selling fur.
Cara Delevingne modeling a faux fur coat by Burberry at London Fashion Week
Other well-known fashion houses who have opted to go fur-free include;
- Calvin Klein
- Hugo Boss
- Michael Kors
- Ralph Lauren
- Stella McCartney
- Tommy Hilfiger
- Vivienne Westwood
With a growing range of public awareness it seems that more and more companies are following suit and we can be optimistic that we'll soon see the end of real fur used in fashion!